ServicesnMedia

Video Content Production

Importance and Benefits of Video Marketing

Video content is more engaging, and it's easier to consume than text
Research shows that those who watch video content actually retain 95% of what they saw, versus only 10% when reading text content.

Video increases sales
Did you know that nearly 50% of internet users look for videos about a product or service before they go out shopping? Marketers who used video production also grew their revenue 49% faster than non-video users. What’s more, by including a video on your homepage you can increase conversion rates by 20 percent or more.

Video shows a brand’s personality, culture, and ethos
Your visual assets are extremely important. They’re a chance to show off all of these things to your audience. Watching a video is the most effective way to see what a brand can accomplish creatively, along with what they ‘sound’, ‘look’ and ‘feel’ like.

Short Video/Promo

A promotional video or promo video is a video used for the express purpose of promoting a specific marketing initiative, sale, or event.

Long Videos/ Program

Longer videos mean more content, which in turn means more comprehensive keyword possibilities.

Testimonial Video

A testimonial video is when a customer speaks about their positive experience in video format.

The explainer video

Explainer videos are short online marketing videos used to explain your company's product or service.

The product demo video

These are ‘show-and-tell’ videos that highlight a particular feature of your product or service.

2D/3D animated video

Animated videos are videos created with original designs, drawings, illustrations or computer-generated effects that have been made to move in an eye-catching way using any number of artistic styles.